With 70% of all breakfast orders eaten off-premises, it’s clear consumers are strapped for time in the morning! In fact, portability is more important in the morning than any other core daypart.† This fact makes delivery and grab n’ go all the more important when planning your breakfast menu.
Consumer Highlights
Menu Highlights
With portability and variety driving many of today’s breakfast dining decisions, it is no surprise breakfast handhelds and breakfast bowls are showing up more on menus.+
Breakfast Sandwiches are featured on over 50% of breakfast menus…up 4% this past year.+
–– Allow consumers to pick their own carrier. Formats growing in popularity are tacos, quesadillas, brioche, French toast and pizza.+
–– Proteins gaining attention are fried eggs, poached eggs, chicken sausage, brisket, turkey sausage and fried chicken.+
–– Other flavors and ingredients trending up are bacon jam, hollandaise, chipotle, maple and avocado.+
For more insight and culinary inspiration, click here.
Content courtesy of Michael Foods
Sources: †NPD Crest December 2018; +Datassential MenuTrends 2018; *Mintel, Restaurant Breakfast & Brunch Trends 2018